CCR Question #2

How does your product engage with audiences and how would it be distributed as a real media text?

For this question, I plan on answering this and question #1 through a slideshow presentation with a voice over. On the other hand, I don't want it to feel like I'm just reading off bullet points or a script. I'm going to visually and actively show clips from my film opening while explaining how my audience is engaged through media language.

In the beginning I will start to explain how I found out my target audience through my research into types of psychological thriller demographics and by analyzing similar films which I talked about before. I identified my target audience is teens and young adults that range from 15-21, who are driven by diverse character narratives and metal tension instead of fast paced action. I will clearly show images and screenshots of my research sources to prove this was not random and that it shaped my decisions in a creative way.

Then, I will talk about how I broke down parts of my film to analyze how it engages the audience using technical support. For instance, I will reference and thoroughly explain my use of close ups to convey an emotional-intimate tone and encourage audience identification with the character. Also, I will talk about how long shots create isolation and how vague narration creates an media enigma which keeps the audience curious about whats to come next. The slow pacing and use of the diegteic sound like the breathing and footsteps, are intentional to create suspense.

Throughout my process of creating the opening, theaterical distribution would not be essential. Instead of releasing in theaters, I will discuss how software apps like YouTube and Vimeo allows underground, independment creators to share their content without any restrictions. Also, I'll mention local film festivals and social media marketing campaigns such as trailers and digital posters. I am determined to include a mock promotional graphic in my CCR to demonstrate how I would release this to the market to my target audience visually.

Overall, I want my answer to prove that audience engagement isnt on accidental - it is contructed carefully throughout editing, cinematography, and structure.